10 Talks Taught Me Most About Product Management

1- Where Does Growth Come From? By Prof.Clayton Christensen

What I’ve learned: how to identify your customers’ real needs for which they hire your product? how to understand who is your real competitor and how to organize your product offerings around a customer job that needs to be done.

2- Steve Jobs The Lost Interview

What I’ve learned: this 1-hour interview with Steve jobs is a true masterclass on product management; you shouldn’t miss this talk if you would like to learn what it would take to turn an idea into a great product, the dangers of getting fanatic about any process, and more.

Below is a short preview of this interview ( full version here on Amazon Prime)

3- Product Strategy: The Missing Link” by Marty Cagan

What I’ve learned: what is & isn’t product strategy, and why is it so hard for companies? what are the main building blocks of a good product strategy? 

4- Introduction to Modern Product Discovery – Teresa Torres

What I’ve learned: what is Product discovery, and how is it different from product delivery? How can modern product discovery help shift your focus from output to outcome?

5-Product Management learnings from Stripe, Yahoo, Google & Twitter by Shreyas Doshi

What I’ve learned: how to be suitable for the PM job, become great at the PM job, and pick the right places to do the job. ( A must-watch for whoever is thinking to break into a PM career and those who want to grow in the craft)

6- Output vs. Outcome & Impact by Jeff Patton

What I’ve learned: how to move the focus from fast outputs to outcomes and impacts in the product development process.

7- Enhanced Product Discovery by Christian Idiodi

What I’ve learned: what are some product discovery techniques you can use to validate your assumptions/risks ( my favorite technique: customer development program) and common pitfalls of product discovery.

8- The First Mile of Product by Scott Belsky

What I’ve learned:  what to optimize for in the first mile of your product, what are some of the natural human tendencies, and how you can accommodate them in your product experience. 

Note: if you like this video, you should read Scott Belsky’s book: The Messy middle

9- PM Mythbusting—The 7 Myths That Stymie PM Impact by Shreyas Doshi

What I’ve learned: what being a great PM is about? how is it different from the conventional wisdom about a good PM? 

Note: If this talk resonates with you, you should not miss this Twitter thread from Shreyas on Good PM vs. Great PM

10- Making Airbnb’s Bookings Instant by Lenny Rachitsky

What I’ve learned: this short clip by Lenny is a great example of creative product execution. A world-class example to learn about the importance of navigating from optimizing & improving a feature toward taking a step back, thinking about vision (ideal state), and working backward from that while tackling a problem.

What other great product talks did I miss? Let me know in the comments.

Simple Rules From Good Strategy/Bad Strategy To Revisit Your Strategy

As one of the consequences of the current crisis, I’ve seen more and more companies recently started reflecting on the way they used to work, their toolings, and more importantly the strategy they’ve had in place. I saw more strategic initiatives than any other time kicked-off by senior management or C-suit in order to revisit the strategy of their organization.

While it is really promising to see that long-term strategy became a priority and leadership started to think about it seriously, I’ve seen some indications out there that in my opinion led many of those strategic initiatives to end up with shaping a bad strategy.

Strategy is hard and crafting a good one needs lots of hard work and coordinated actions between multiple teams & departments, that’s why most of those initiatives in shaping strategies will end up adopting a less-focused, complex, and template-style strategy — mostly found on the Internet, that are lacking substances.

Furthermore, when we are forming a strategy we are making something unseen that might include many unwelcoming events that eventually put us in a less comfortable/confident position to drive constructive forces in dealing with those uncertainties.

Seen what’s happening out there, I’ve decided to pull one of the classics in the field of strategy “Good Strategy/Bad Strategy: The Difference and Why It Matters and share my current thoughts along with what I’ve learned reading this book in the past.

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4 Leadership Principles From Trillion Dollar Coach

Coaching is not a specialty anymore if you are a manager, executive, or any other kind of the leader of teams in any kind of business or organization, you need to know that an essential component of high-performing teams is a leader who is both savvy manager and a caring coach.

Very recently I’ve finished reading Trillion Dollar Coach, a book has been written by Eric Schmidt, Jonathan Rosenberg and Alan Eagle about Bill Campbell. For more than 15 years Bill Campbell coached many executives & leaders including Larry Page, Sergey Brin, Eric Schmidt, Jonathan Rosenberg, and Sundar Pichai at Google, Steve Jobs at Apple, Marissa Mayer at Yahoo, Sheryl Sandberg at Facebook and many other tech executives.

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5 Product Management Books I’ve Read More Than Once In 2018

Knowledge area in product management is extremely wide and multifacet, it ranged from knowledge about the market, customers, technology, and product itself to product development process knowledge (e.g. product discovery process, product optimization process, agile methodologies, opportunity prioritization,etc. ) and finally knowledge of individual skills in product management( e.g team building, leadership, team collaboration, time management, stakeholder management,…). Accordingly, significant resources and books have been written for each of these areas.

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Photo by Christin Hume on Unsplash

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How To Do Engineering Estimation Of Tasks In Product Development Process?

Estimation of tasks in product development process strongly biased as it’s done in a different perspective, business perspective judge based on the effort of execution, communication within the company or customers,… while estimation of the technical team is connected to required efforts of building something, if you are a product manager you need to help your team to come up with an estimation that is feasible for them and viable for your company business. You need to manage these two expectations in your organization to come up with a working estimate as a whole.

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8 common traps of Business-Savvy Product Managers

Some of the most valuable people in any organization are business-savvy product managers, they are those who can help the company to close a deal and raise the bar on sales and revenue.

The importance of business and financial skills for a product manager is not even something questionable, product managers should be intimately familiar with how their company sells the product, it helps them to evaluate the viability of any product idea & whole product in the development process.

But to make a long-lasting impact in the business of a company is crucial for a business-savvy product manager to consider other pillars of building a product including team, customers, and technology. In this post, I want to talk about 8 commonplace traps of these product managers in tech companies and why having just business-savvy PM is not healthy for your business in the long run.

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